| triplemeter
Tariffs and supply chain restructuring forced container leasing companies to rapidly reposition fleets across new trade lanes. Depot networks that were stable for decades are now in constant flux. Manual workflows can't keep up.
For the first time, AI can ingest unstructured depot emails, PDFs, and activity reports and extract structured data reliably. The specific workflow Triplemeter solves — depot communication ingestion — became tractable in 2023. The timing window is now.
Container leasing and trading companies managing 130M containers globally have no operational software layer. They're running billion-dollar businesses on email, Excel, and headcount.
Container leasing and trading companies manage hundreds of millions of dollars in inventory across 5–20+ depot accounts — with no operational software. Every gate-in, gate-out, M&R charge, and fee dispute is resolved manually.
Today, every container leasing company has a person — or a team — whose full-time job is reconciling depot emails. That's the Triplemeter opportunity: replacing labor with AI.
Triplemeter displaces headcount. The ROI conversation is with the CFO, not the CTO.
Own or lease containers. Must track inventory across 5–20+ depot accounts. Manage M&R costs, storage fees, utilization rates, and trade activity. No direct system access to depot data — entirely reliant on incoming emails.
Blind to their own inventory until depot sends an email. Gate-ins and gate-outs happen without warning.
Store and handle containers. Communicate via email by convention — not by choice. Operate legacy yard management systems that don't expose APIs. Each depot has its own reporting format, cadence, and terminology.
17,000+ depots, each a different system. Integration is impossible at scale — email is the API.
Own containers, work with leasing companies. Interchange agreements, container allocation, and repositioning all flow through manual processes. 200 lines globally, each with proprietary systems.
Steamship lines represent $4B+ SAM expansion once the leasing/trading layer is locked in.
We replace the human reconciliation layer with an AI-powered clearinghouse that ingests depot communications, maintains a live inventory ledger, and surfaces actionable ops intelligence in real time.
AI processes all depot emails, PDF activity reports, and EDI feeds. Extracts gate-ins, gate-outs, M&R charges, and inventory events — automatically.
Live depot inventory, fee tracking, sales order management, and reconciliation — all in one place, updated continuously.
KPI dashboards with exception alerts. Traded Unit Ratio, Storage Days, fee anomaly detection. Issues surface before they become surprises.
Every depot email is a data event. Over time, Triplemeter becomes the authoritative ledger for container-level depot activity — a data asset no competitor can replicate.
Customers expanded usage within year one without a formal upsell motion. In a bootstrapped company, that's the signal: the product earns its keep.
20 qualified prospects are European container leasing and trading companies managing 5+ depot accounts — the exact ICP. All sourced through founder outreach and industry referrals.
European container leasing companies are more operationally sophisticated, more willing to adopt SaaS, and already dealing with the China de-coupling repositioning challenge acutely. They're the beachhead before North America and Asia-Pacific.
As Triplemeter processes more depot data across more customers, it becomes the authoritative pricing and availability layer for container trades — like Bloomberg for containers. That's the $25B+ TAM play.
| Tier | Price | Includes |
|---|---|---|
| Trader | $1,500/mo | 3K gate-outs/yr, up to 3 regions |
| Multi-Region | $1,625/mo | Up to 20 regions, 3K gate-outs/yr |
| Enterprise | Custom | 20+ regions, SSO, ERP integration, SOC2 |
Entry contracts start at $40K/yr. Enterprise accounts with 20+ depot regions and ERP integration reach $300K+. The volume pricing model creates a natural expansion motion as customers grow.
A mid-sized leasing company processes depot emails with 1–2 FTEs at $60–90K/yr each. Triplemeter costs $18–20K/yr at entry tier. The ROI conversation is immediate — and it's with the CFO, not IT.
| Depot Visibility |
AI Email Ingestion |
Fee Reconcile |
Trade Activity |
SaaS UX |
|
|---|---|---|---|---|---|
| Triplemeter | ● | ● | ● | ● | ● |
| Excel / Email | ◐ | ○ | ○ | ◐ | ○ |
| Legacy TOS / WMS | ◐ | ○ | ○ | ○ | ○ |
| Cargo ERP | ○ | ○ | ◐ | ◐ | ◐ |
| In-house build | ◐ | ○ | ◐ | ○ | ○ |
Every customer adds depot email data to our ingestion models. Every depot we parse makes the next customer's onboarding faster. The more customers we have, the better the AI — and the harder it is for a competitor to start from scratch.
15+ years in container logistics. Former container trading and leasing executive — managed depot networks across North America and Europe. Built Triplemeter to solve the ops problem he lived every day. First check from industry relationships.
Full-stack engineer and systems architect. Built the Control Center, Ops Console, and Ops OneBox ingestion pipeline. Deep experience in data infrastructure, GraphQL/REST API design, and AI integration. Shipped from zero to production.
Enterprise SaaS sales leader with experience closing 6-figure contracts in logistics-adjacent industries. Guiding the enterprise GTM motion and ICP refinement.
30+ years in container leasing and trading. Active advisor on product roadmap, customer introductions, and competitive positioning in European markets.
Triplemeter is participating in CDL Cohort 4 (April 2026) — the Creative Destruction Lab program for AI-native startups. Seed round commitments targeted for May–June 2026.
As Triplemeter processes depot data across hundreds of customers and thousands of yards, it becomes the authoritative operational record for global container inventory — a position no competitor can occupy from scratch.
More depot coverage → faster onboarding → better AI → more customers. A flywheel with no ceiling.
Live availability, market rates, and flow data across 17,000+ depots — a Bloomberg terminal for containers.
Strategic acquirers include Maersk, DB Schenker, major ERP vendors, and logistics data platforms — all actively acquiring vertical SaaS in this space.
$1.5T industry. 80% of all goods. Zero operational software. One team that lived the problem and built the solution.
| triplemeter